The tools the streaming community actually uses.
Full-time creator and developer, and founder of StreamUP. A 75,000-strong creator audience on one side, the StreamUP product ecosystem on the other. I don't just review products, I build the software that integrates with them. Very few people in this space offer both.
Who's watching, and whether they act.
The creator side. Tech-literate streamers and content creators, the people who buy the kit behind the stream. Not a general audience, a specific one.
Social reach
The makeup: 89.5% male, 43.7% aged 25-34, 34.5% in the US and 4.9% in the UK, 76.1% on desktop, across 655 published videos. Tech-literate streamers who buy the kit behind the stream.
They act on recommendations. A recent link-hub campaign drove 1,749 clicks and 820 referrals.
And there's the company.
Separate from the personal audience above. StreamUP is the product ecosystem, a range of OBS plugins, tools, and software used across the streaming community. A brand can target the audience, the company, or both.
I've been building OBS plugins since December 2021. The flagship StreamUP OBS Plugin is the first and only plugin update checker for OBS. That's the in-product angle: a brand presence, "Powered by you", inside tools that are open in front of streamers every single stream.
However it fits your campaign.
A few shapes that tend to work. Open to others. The format follows the goal, not the other way round.
Your product, used on camera.
YouTube videos, TikTok and Instagram Reels, and live Twitch streams. A genuine walkthrough or review, the way the community expects from me. No script reads.
A list that has never carried a partner.
A dedicated feature to a 25,000-strong email list that has never been used for a partner. First time out, undiluted attention.
Inside the tools, every stream.
A brand presence placed inside StreamUP plugins, open in front of streamers across the community every time they set up and run their stream.
An OBS plugin built together.
A co-branded OBS plugin made to spec, built by someone the community already trusts to ship the real thing.
A presence in the Discord.
Placement, a launch announcement, or a hands-on moment inside an active streaming Discord, where the audience already talks shop daily.
A read on the streaming market.
Building for streamers and not sure if it lands? I work in this space every day. Sometimes the most useful thing is an honest second opinion.
Creator and developer, not one or the other.
I build the tools the streaming community uses every day. OBS plugins and Streamer.Bot tools, shipped and maintained, not slideware. I'm not a marketer who happens to stream. I'm a developer and creator who ships.
The audience isn't over-sponsored, so there's no fatigue. When I recommend something it lands, because it doesn't happen every other video. That only holds if I'm honest about what I show, so the reviews stay genuine and the voice stays mine.
A partnership inherits that trust. Which is why it only works if the fit is real, and I'll tell you straight if it isn't.
Tell me what you're working on.
A line about your product and what you're after is plenty to start. I'll come back with whether it's a fit and how it could work.
Start a conversationI'd rather a 15-minute call than a 30-email thread.